How to Use QR Codes in the Real Estate industry

Developed in Japan, quick response codes are quickly gaining in popularity among marketers in the U.S. QR codes allow businesses and brands to use these bar code-like labels on a range of print marketing materials and then, once consumers scan them with their smartphones, direct them to numerous online resources.

Consider EXIT Realty Gold Service in Morris County, New Jersey. The real estate firm has begun introducing QR codes in its marketing and advertising, putting them on everything from yard signs to business cards to brochures, postcards and print ads, Denton's Neighbor News reports.

For example, a prospective buyer who passes an EXIT yard sign with a QR code can whip out their smartphone, scan the code and be immediately directed to a website containing information such as the property's price, photos of the interior and community information.

"Having QR Codes on our marketing material allows our clients and potential buyers to get accurate and timely information as quickly as possible," Lyle Wolf, sales associate and one of the owners of EXIT Realty Gold Service, told the source.

QR codes are growing in use due to greater efforts by marketers to merge the worlds of print and digital, finding multichannel efforts to be some of the most effective for reaching a wide range of consumers.